Trusted by operators · Built for lead generation

Social media marketing agency

Content & creative Paid social & search Websites & funnels

Get more clients with a better website + smarter ads

We build conversion-ready websites and run ads that turn attention into inquiries, bookings, and sales — with clear tracking and fast iteration.

Pick your fastest path: estimator, WhatsApp, or a strategy call.

Projects or retainers · Clear reporting · On-brand creative

Trusted setups for:
Meta Ads Google Ads Landing Pages Analytics

Run the numbers before you commit

Instant estimator: budget → scope in about a minute.

  1. Pick your budget and what you need.
  2. Get a scope + timeline instantly.
  3. If it fits, WhatsApp us to start.

Pricing that fits your budget

Performance-linked fees

  • Clear scope and deliverables, confirmed in writing.
  • Optional milestone/KPI-based tranches on eligible plans.
  • Ad spend stays in your accounts — never bundled into our fee.

Use the estimator to see a realistic range for your budget. We confirm scope and final pricing in writing after a short strategy call. Ad spend always stays in your ad accounts.

One-time projects

Best for launches and focused deliverables. Get a fast range in the estimator.

Landing pages, site builds, audits, or launch sprints — fixed scope, clear deliverables.

  • Milestone billing available on larger builds
  • Estimator gives a fast range → we confirm in writing
Estimate a project

Monthly retainers

Best for consistency and compounding results. Start with a scope fit call.

Social + creative rhythm; add paid media management as scope grows.

  • Results-tranche optional on eligible growth plans
  • WhatsApp check-ins + monthly reporting dashboard
Book strategy call

Launch

Consistency on social

A lean starting scope to build consistency. Exact pricing depends on content volume and platforms.

  • Content calendar + posting workflow
  • Creative direction (static + short-form)
  • Monthly performance snapshot
Refine in estimator

Scale

Launches & aggressive growth

Custom retainer + project fees · KPI-linked tranches

  • Multi-platform content + community
  • Full-funnel ads (prospect + retarget)
  • Conversion experiments prioritized
  • Priority turnaround
Book strategy call

No surprises: we confirm scope, deliverables, and timelines in writing. Use the estimator for a realistic range, then we finalize on the call.

Dashboards you can actually use

Illustrative views — your live report pulls from Meta, Google, and on-site events so we optimize against the same numbers.

Sample overview dashboard
reporting.strategylab · Overview
Spend (7d)GHS 1,240+8%
Leads47+12
CPLGHS 26−5%
Sample ads breakdown
reporting.strategylab · Ads
Prospecting · VideoCTR 3.1%
Retarget · StaticCPL GHS 22
Search · BrandConv +18

Why Most Businesses Lose Leads

Outdated sites, unclear next steps, and scattered efforts keep you from turning visitors into customers.

  • Outdated or weak website — Visitors leave instead of inquiring or booking.
  • No clear call to action — Traffic comes in but nothing converts.
  • Too much dependence on Instagram alone — You need a home for your brand and a way to capture leads.
  • Poor lead capture — Interested people slip away because forms are buried or confusing.
  • Wasted ad spend — Ads send traffic to pages that don’t convert.
  • Low conversion from traffic — Clicks don’t turn into inquiries, calls, or bookings.

The StrategyLab Approach

We’re not just designers. We’re a growth-focused digital partner that builds conversion-ready online systems for local and regional businesses.

Gyms, schools, training centers, event brands, restaurants, clinics, salons, real estate, and other SMEs get stronger online presence and better lead generation — through modern websites, landing pages, and ads management built for real business goals.

What We Offer

Four pillars modern SMMA clients expect — strategy, creative, media, and conversion.

01

Social Media Management

Content calendars, posting, stories/reels direction, and community touchpoints so your brand stays active, on-message, and discoverable — without you living in the apps 24/7.

Consistent presence · Clear voice · Time back for the business

Get a quote →
02

Paid Social & Search Ads

Meta, TikTok, and Google campaigns structured around outcomes: leads, bookings, purchases, or qualified traffic — with testing, audiences, and creative iterations baked in.

Better CPA · Faster learning · Spend aligned to goals

Get a quote →
03

Websites & Landing Funnels

High-trust sites and single-goal landing pages built to convert cold traffic from ads and social — fast loads, mobile-first UX, and CTAs that match your offer.

More inquiries · Cleaner user journeys · Stronger proof

Get a quote →
04

Full Growth Retainer

One team for content, paid media, and conversion assets — one roadmap, shared reporting, and messaging that stays consistent from feed to checkout or booking.

Unified strategy · Less fragmentation · Easier to scale

Get a quote →

Why Choose StrategyLab

A practical growth partner: clear messaging, conversion-first pages, and ads you can measure.

  • Leads-first approach — Every decision is geared toward inquiries, bookings, and sales.
  • Modern, professional execution — Websites and funnels that look credible and work on every device.
  • Built for real business goals — Not one-size-fits-all; we align with your audience and offer.
  • Ads and funnel thinking included — We think about where traffic comes from and how it converts.
  • Clear communication, simple process — No jargon overload; you stay in the loop from start to launch.
  • Right fit for local, growth-focused businesses — Gyms, schools, clinics, restaurants, events, and SMEs that want to grow.

How We Work

A simple, low-friction process from first conversation to launch and beyond.

  1. 1

    Discovery

    We learn your business, audience, and goals. What do you offer? Who are you trying to reach? What does success look like?

  2. 2

    Strategy

    We define the approach: site structure, key messages, lead capture points, and (if needed) how ads and landing pages fit in.

  3. 3

    Build & Launch

    We design and build your website or funnel, test on mobile, and launch. You get a conversion-ready system, not a placeholder.

  4. 4

    Optimize & Grow

    After launch we monitor, tweak, and improve. Better forms, clearer CTAs, and ongoing optimization so leads keep coming.

Case studies

A few examples of outcomes (illustrative, not guarantees).

1. Paid Ads Case Study

Goal: More qualified leads.

What we did: Set up campaigns + tested creatives and audiences.

Result: Lower CPL and stronger conversion rate.

Marketing stack
  • Meta Ads
  • Google Analytics
  • Creatify.ai
  • Shown.io
  • Web tools

2. Website Redesign Case Study

Goal: More form submissions.

What we did: Redesigned UX, improved speed, clarified CTAs.

Result: More leads with a faster site.

Stack
  • React / Next.js
  • Cloud hosting
  • Analytics

3. Landing Page Case Study

Goal: Turn ad clicks into inquiries.

What we did: Built a focused landing page + tested messaging.

Result: Higher conversion rate from the same traffic.

Stack
  • Landing page
  • Meta Ads
  • A/B testing

What Clients Say

Results and feedback from businesses we’ve helped get more leads and grow online.

StrategyLab didn’t just build a site — they helped us think through conversion. Our inquiries went up and the site actually reflects our business.

— Business owner

Clear communication and a process that made sense. We got a landing page that converts and a partner we’d work with again.

— Client, events

Ready to Get More Leads?

Use WhatsApp, book a strategy call, or send your brief.

Get in Touch

Tell us what you’re trying to achieve — we’ll reply with next steps.

Use the form for a structured brief. If you prefer chat, use WhatsApp.

Open WhatsApp — chat now

We usually reply on WhatsApp within a few hours on business days.

“Clear communication and a process that made sense. We got a landing page that converts.”

— Client, events
Choose the service you are interested in.